We're out there in the scene talking to shops, consumers, and our panel of professional athletes, finding out what their needs are, and how to build better product. We're also traveling constantly to find the next big thing, and keeping on top of what people are saying they love now.

Means of Trend Research
Feet: Active attendance to industry events, from trade shows, X-Games, local mountain AM contests, music festivals, and more.
Eyes: Continually watching through blogs, trend services, color services, in-store domestic & international shopping trips, on-mountain participation, etc.
Ears: With a testing and feedback panel, University Team partners, and professional athlete partners - feedback is quick to come by. We listen to what true users want.